SCOAP Annual General Meeting 2000-06-15

Location: NCR – Marriage Preparation Room, Ontario Provincial Court Building

Subject:  “Dis-Intermediation or Bricks and Mortar: What’s Really Dead?

Presentation: Not available

Speaker: Nathan Rudyk, Vice President Nurun Inc.

Until the rise of the Internet, the delivery of goods and services, in business and government, was characterized by “bricks and mortar” —physical services for the transportation, storage, distribution and delivery of “things”, whether physical products or information “products”, or services. Many of the products and services themselves have been transformed (into virtual forms) in the Information Age, but many still have their traditional physical forum (foods, cars, furniture, clothes, modems, display screens). Much of the process involved in the ordering, selling, buying, delivering of goods and services no longer needs intermediaries to play their former roles. For example, warehouses aren’t needed when just-in-time manufacture and delivery works well.

“Dis-Intermediation” is an important trend, exemplified by shorter supply and distribution chains, co-operation, call-centres, wireless and broadband communications, and customer relations management, among other trendy terms. But what does “dis-Intermediation” really mean? Is it real? Is it happening equally in business and in the public sector? What does it take for dis-intermediation to work?

Nathan Rudyk is currently the Vice President, Vertical Markets of Nurun Inc. Nurun is one of Canada’s leading providers of e-business solutions a Quebecor subsidiary ( His previous experiences include: Vice President of Bedford House Publishing; Co-founder & Managing Partner of Mindshare Marketing Group; as well as, Co-founder & Pres., digIT Interactive Inc.

He has numerous IT/IM publications and is an expert in marketing strategies relating to the Information Management industry. Some publications that he authored include: *Marketing Masters: The Best Ideas, Tips & Strategies from Canada’s Savviest Marketers (Wiley, 1998); Free $tuff from the Internet: Canadian Edition (ITP Nelson & Coriolis Group Books, 1996).

In his other life experiences, he was also a broadcaster for CBC Radio Ottawa and an Internet columnist. He is also a talented musician and a co-founder of the band The Ragged Flowers with the independent release of the song “Love to Burn”. Not only will you be enlightened, but you will be entertained.